If social media isn’t..social, then I don’t know what the point is. A few years ago, everyone doing some kind of creative work was told they needed a Facebook Page to be taken seriously. The problem with Facebook’s Pages is that if you don’t pay for exposure, if you don’t post several times a day in order to increase your visibility, and if you don’t do things to engage your audience to come back to your page, your posts simply disappear into a void and don’t show up even on your followers’ feeds. Buying your audience is great if you’re Coca Cola… but let’s say you’re not. Let’s say you’re just a writer and independent filmmaker and you don’t want to be a brand. Let’s say you want to be human and connect with people who are interesting contacts and with others that you already know that want to be supportive of you and your work. Unless you already have several hundred or thousand followers, Facebook’s algorithms make your posts invisible unless you’re willing to be constantly selling yourself.
By using my Facebook Page, I’ve had people who know me miss out on blog posts I’ve written, important news I’ve shared, and videos I’ve shot. I’ve had people who don’t know me but who I’ve met once or twice try to share something with me, invite me to interesting events, or even just share my work with others and not be able to find me because I have a Facebook Page and not a profile. I don’t maintain a constant outpouring of automatically released “content” online to keep my readers “engaged” because I write and shoot blog posts and videos when I feel like it. And if you know me, you know that that’s why I do it, because it’s when I want. I don’t do it at a steady rate to collect followers. Plus, there’s life. But I don’t want the things I shoot and write and share to fall on deaf ears just because I’m not promoting myself the way Facebook wants me to. While I don’t have any interest in sharing my personal life on Facebook, there are too many interesting people online to not be connecting with and sharing what I do with even if I don’t make a film every year or write a blog post every month. So, from now on you’ll find me over on my personal profile. While I will be using it to share writing and videos, I won’t spam you repeatedly with updates, I promise. But I think it’s a more genuine place to follow what I’m doing and communicate with you rather than AT you, if you’re interested in joining me. I’ve seen several other people in various fields with far larger communities than mine doing the same. My profile is here.
A bientot, see you soon.
Do you have a Facebook Page for your creative endeavours? Has your use of it changed over the years and if you keep both a personal profile AND a Page, how do you differentiate the things you post on either?